Share of Italian families that in 2010 said they owned more than one TV set (click to enlarge)
Despite our economy has been barely growing, in terms of GDP, since 2001, Italian households apparently have followed the diktat of the market and have purchased en masse whatever this offered, in terms of significant expenses. This has brought an ever growing ubiquity of TV sets in the age of the Internet (there are actually more families with two TV’s than wht an Internet connection), a saturation with cars and homes filled with video media and air conditioners. The irony is that these ‘durable’ goods are no longer built to be, well, durable because otherwise they wouldn’t bring their marketers the profit they generate – so it’s no value you can pass-on. It’s just money spent as in any other fast-moving good.
