At first sight, penetration figures seem all right: one Italian in two uses the Internet. It is not the 100% of Television, but still. And the penetration has doubled when compared to 2003. It’s all very well but you should mind the frequency we’re talking about: I’m only guessing, but I believe that most of the (five or six) readers of this post would find using the Internet just once in a whole week a bit on the low scale of frequency. And given how mass frequency distributions are usually skewed, the majority of users will have this low frequency, rather than the higher hand of daily usage that one has in mind when talking about, well, Internet usage. There is still a long way to go before the Internet becomes a primary venue for information dissemination.